Skilled people spend hours on copying, checking, and chasing.
Run your business from one intelligent workspace.
MasterlineIQ—MIQ for short—replaces separate CRM, field-service management, shared-inbox, and internal-communication software with one intelligent workspace. Reduce software and operating costs immediately, collect faster, and create more revenue as IQ turns repeatable work into intelligent automation.
Actual IQ interface · fictional demo company and dataYour entire business, finally working together.
Most service businesses operate across disconnected inboxes, spreadsheets, accounting systems, scheduling tools, and tribal knowledge. Your team becomes the integration layer by hand.
“One operating system. One shared source of intelligence.”
Work waits in inboxes and handoffs instead of moving forward.
The same job is interpreted and entered differently in every tool.
Owners cannot see the whole operation from fragmented records.
A business brain your entire organization can use.
IQ brings fragmented information together, applies the context of your business, and helps every role answer questions, coordinate work, prepare actions, and make better decisions.
Bring together QuickBooks, Google Workspace, communications, work orders, calendars, workforce data, GPS systems, and other business tools.
Create a continuously updated picture of customers, jobs, employees, financial performance, risks, and opportunities.
Let authorized users prepare reports, update records, draft communications, schedule work, create estimates, and coordinate projects.
Turn proven processes into recurring workflows with permissions, exception handling, approvals, and audit history.
The operating loop below is present in the private beta. Depth, automation availability, and provider coverage vary by integration, permission, and founding-partner rollout.
From customer relationships to completed work.
Manage customer structure, shared conversations, fulfillment, field teams, growth insights, financial context, and repeatable work from one connected operating layer.
Run marketing & sales from one connected context.
One system from first contact to final payment.
IQ is not another point solution. It creates a connected operating layer across the customer lifecycle, the work itself, the people completing it, and the money that follows.
IQ business chat
Ask questions across company data, create reports, prepare actions, and collaborate with invited teammates.
CRM & growth intelligence
Understand accounts, locations, contacts, services, churn signals, white space, and next-best opportunities.
Inbox & company chat
Manage shared or private channels with owners, statuses, tags, mentions, internal notes, and AI-assisted next steps.
Work orders & field execution
Create, schedule, document, share, and complete work with mobile check-in, evidence, signatures, and full history.
Smart dispatch & fleet
Recommend technicians or vendors using skills, availability, performance, labor economics, geography, and live fleet context.
Workforce & vendors
Run applications, skills, service areas, access, scorecards, schedules, timecards, approvals, and performance coaching.
Projects & estimates
Track project estimates, work orders, schedules of values, cost codes, profitability, acceptance, and closed-lost reasons.
Invoices & payments
Build QuickBooks-connected invoices, assemble service packets, send payment links, and reconcile completed payments.
Automations
Turn repeatable processes into governed recurring workflows and adopt proven automations from the community.
Company Sites
Launch performance-backed marketing sites, collect leads, and keep proof points synchronized with company results.
Integration Studio
Describe the app you need connected. IQ creates the setup plan, secures credentials, tests it, and maps approved actions.
Multi-company governance
Give each organization its own data, roles, navigation, integrations, permissions, audit history, and operating context.
One operating system. The right view for every role.
Owners, administrators, dispatchers, salespeople, supervisors, technicians, and vendors each receive a focused experience based on their responsibilities and permissions.
CONNECTED CONTEXTService providers see assigned work, customer and job history, check-in and check-out, notes, photos, files, signatures, statuses, KPI insights, and an AI assistant grounded in the relevant work-order context—without the complexity of the back office.
Ask your business anything.
Talk to IQ as naturally as you would talk to a trusted operator. It uses connected business context to provide relevant answers, create reports, prepare actions, and help your team decide what to do next.
“How much revenue have we generated this month?”
IQ analyzes connected financial and operating records in context.
Available“Which work orders are falling behind?”
IQ surfaces aging, SLA risk, responsible owners, and relevant history.
Available“Who is the best service provider for this job?”
IQ considers availability, geography, skills, history, and performance.
Beta“Which customers are slowing down?”
IQ compares customer activity, work history, services, and revenue patterns.
Available“Where are our best upsell opportunities?”
IQ finds underused services, uncovered locations, and strong relationships.
Available“What should the team prioritize today?”
IQ prepares a ranked operating brief and the next actions for review.
BetaAutomate the routine. Escalate the exceptional. Keep people in control of what matters.
IQ is designed to increase operational capacity without hiding authority, uncertainty, or history.
Users and automations operate only within approved responsibilities.
Sensitive sends, exports, record changes, and financial actions can require confirmation.
Requested, prepared, approved, completed, and failed actions remain visible.
Unexpected conditions stop or escalate instead of silently continuing.
Operating limits keep automation scope and cost understandable.
IQ uses AI and connected business data. It does not replace professional judgment. Verify critical financial, legal, tax, safety, employment, and operational decisions with a qualified person.
Connect operations, conversations, and financials.
Integration availability depends on provider credentials, APIs, permissions, and beta rollout status. Controlled browser workflows are used selectively when a suitable API is unavailable.
MIQ wins when you get paid.
No software tiers to decode. No monthly subscription. No per-seat math. Use the complete operating system, then pay MIQ only when customers pay invoices through it.
When an invoice is paid through MIQ, MIQ earns 1%. Payment processing is passed through at cost. When MIQ collects nothing, your MIQ platform fee is $0.
Join the waitlist ↗No platform subscription while your team gets set up or business slows down.
Invite the people who help deliver the work without buying another software seat.
Guided onboarding is part of the founding experience, not a surprise invoice.
Replace separate CRM, field management, shared inbox, and internal communication software with one workspace.
The 1% MIQ platform fee applies only to invoices successfully collected through MIQ. Payment processing is charged at cost and varies by method; ACH is usually the lowest-cost option for large invoices. Taxes, disputes, third-party subscriptions, premium data providers, and custom development may be additional. Final terms are disclosed before activation.
See how IQ could reduce costs and lift revenue.
Enter your real operating assumptions. MIQ estimates its 1% fee and payment processing at cost, then compares them with software bills it can replace, labor savings, new operating capacity, faster collections, and revenue that better automation could recover.
Directional estimate only—not a savings guarantee. Processing uses Stripe's standard U.S. domestic card rate of 2.9% + 30¢ and ACH Direct Debit rate of 0.8% capped at $5 per transaction as of August 2026. Actual rates, payment-method eligibility, disputes, taxes, third-party subscriptions, premium data, and custom work may vary.
Built in a family business—not a lab.

My dad wouldn’t let me join the family business right away. First, I had to start my own business and make money. Then, I had to work for someone else. That path took me through an internship in high finance and then Bambee, where I worked across strategy, product, and project management for small businesses.
When I finally joined Masterline, I brought those lessons into the operation. I solved problems one workflow at a time—then built IQ to put everything I learned into one platform for other service-business owners.
“I made IQ with love for my family—and our little big business.”
Solved a long-standing answering problem.
Led the shift across core operating systems.
Drove growth from the 2021 baseline to the 2026 annualized pace.
CRM, field management, dispatch, payroll, onboarding, dashboards, sales, and retention.
Get founding access—and help shape what service work becomes.
Join the waitlist for private-beta access, transparent launch planning, and the opportunity to become a founding partner. Tell us where work slows down; we will identify the first workflow IQ should help your team improve.
Three quick fields · about 20 seconds